Composing Classic Blue
A behind-the-scenes look at the team that crafted the first-ever Sound of the Color of the Year by sonically branding blue.
recent work
A behind-the-scenes look at the team that crafted the first-ever Sound of the Color of the Year by sonically branding blue.
Headphones are becoming smarter, so how will brands wisen up to the benefits of sonic branding in a time when listeners are consuming more audio content than ever before?
Audio UX presents a proprietary study conducted with Veritonic. quantifying the impact of branded sound design on user experience, brand preference and purchase intent.
In the Adweek article, "Sound May Be The Next Augmented Reality Frontier For Brands," Marty Swant writes about how agencies are designing for the ear instead of the eye. Our CD, Sean Thornton, weighs in on this new platform.